Combining Shipping, Voucher, VIP & Credit for Maximum Impact
Running promotions is not just about giving discounts.
The most effective campaigns combine multiple tools strategically.
This guide explains how to combine:
- Shipping Strategy
- Voucher
- VIP Tier
- Credit
to increase conversion while protecting profit.
1️⃣ Shipping + Voucher Strategy
This is the most common combination — and the most dangerous if not designed properly.
🔹 Safe Combination Model
Example:
- Spend RM120 → Free shipping
- RM20 off with minimum RM150
Effect:
✔ Customer increases cart size
✔ Free shipping protects lower basket
✔ Voucher pushes higher basket
Why This Works
Customers often add items to:
✔ Unlock free shipping
✔ Unlock voucher minimum
This increases Average Order Value (AOV).
⚠ Risky Combination
- 20% off
- Free shipping
- No minimum
This combination:
❌ Shrinks margin quickly
❌ Works only for very short flash campaigns
2️⃣ VIP + Voucher Strategy
Instead of giving discounts to everyone, reward selected customers.
🔹 VIP Exclusive Voucher
- Bulk voucher creation
- Max usage per customer = 1
- Limited expiry
Benefits:
✔ Makes VIP tier meaningful
✔ Encourages membership upgrade
✔ Protects margin
🔹 VIP Free Shipping Privilege
Use:
- Special VIP item with
[FREESHIPPING]
or - Higher free shipping flexibility
This creates:
✔ Perceived privilege
✔ Emotional loyalty
3️⃣ Credit + Voucher Strategy
Credit encourages repeat purchases.
Voucher drives immediate conversion.
🔹 Conversion Booster Model
Step 1: Give RM10 credit
Step 2: Offer RM15 voucher with minimum RM120
Customer uses credit + voucher to complete purchase.
Result:
✔ Higher order value
✔ Credit usage
✔ Repeat buying behavior
🔹 Controlled Discount Model
Instead of giving RM20 voucher directly:
Give RM10 credit
and RM10 voucher with minimum purchase.
This spreads discount cost across transactions.
4️⃣ Shipping + Credit Strategy
Instead of always offering free shipping:
- Give credit equivalent to shipping value
- Let customer decide how to use it
Psychologically:
Customers feel they “own” the credit.
This often converts better than free shipping.
5️⃣ Tiered Campaign Structure (Advanced)
Instead of one incentive, stack unlock levels.
Example:
- Spend RM80 → RM10 voucher
- Spend RM120 → Free shipping
- Spend RM200 → VIP double points
This increases:
✔ Basket size
✔ Engagement
✔ Perceived value
6️⃣ Flash Campaign Model (High Impact, Short Term)
Duration: 24–48 hours only
Combine:
✔ Fixed amount voucher
✔ Free shipping
✔ Limited usage
✔ Short expiry
Use carefully.
Do not run long-term.
7️⃣ Profit Protection Checklist
Before launching combination campaign:
✔ Calculate margin after voucher
✔ Include shipping cost
✔ Check payment fee
✔ Simulate real checkout
✔ Test minimum logic
✔ Limit usage
Never launch without simulation.
8️⃣ Campaign Design Framework
Ask these 4 questions:
- What is the main objective?
- Increase AOV?
- Clear stock?
- Reward loyalty?
- What is the margin safety level?
- Which tool protects profit best?
- How long should campaign run?
Quick Combination Matrix
| Objective | Recommended Combination |
|---|---|
| Increase AOV | Threshold shipping + RM voucher |
| Reward loyalty | VIP voucher + credit |
| Clear stock | Fixed RM voucher + short expiry |
| Launch product | % voucher + limited free shipping |
| Boost repeat purchase | Credit + small voucher |