A Simple Yet Powerful Customer Retention Tool
Credit allows merchants to assign value (store balance) to customers,
which can be used as payment during checkout.
It is one of the simplest ways to:
✔ Encourage repeat purchase
✔ Retain existing customers
✔ Reward loyalty
✔ Handle compensation cases
✔ Reduce refund friction
1️⃣ When Should You Use Credit?
Credit is commonly used in the following scenarios:
🔹 Loyalty Reward
Instead of giving discount immediately,
you can give RM10 credit for next purchase.
Effect:
✔ Encourages return purchase
✔ Increases customer lifetime value
🔹 Compensation / Service Recovery
If an issue happens:
- Late shipment
- Minor defect
- Service inconvenience
Instead of refunding cash,
you can issue credit.
Effect:
✔ Maintains revenue
✔ Preserves relationship
🔹 Promotional Campaign
Example:
“Spend RM150 today and receive RM15 store credit.”
This creates:
✔ Repeat purchase trigger
✔ Future engagement
🔹 Shipping Offset Strategy
Instead of offering free shipping,
give credit equivalent to shipping value.
Psychological impact:
Customers feel they “own” the credit.
2️⃣ Credit Feature Specifications
Boxify Credit is simple and straightforward.
📌 Credit is Stored Per Customer
Each customer has an individual credit balance.
Credit:
✔ Is not transferable
✔ Is not automatically given
✔ Must be manually assigned by merchant
📌 Credit Has No Automatic Expiry (Unless Merchant Controls It)
By default:
Credit remains in customer account until used.
Merchant controls issuance.
📌 Credit Can Be Used as Payment
When enabled:
Customers can use available credit to offset order payment.
Credit works like internal store balance.
📌 Credit Is Not a Voucher
Important difference:
| Voucher | Credit |
|---|---|
| Requires code | No code needed |
| Has expiry | Usually |
| Campaign-based | Balance-based |
| Applies to one order | Can be used partially |
Credit behaves like stored value.
3️⃣ How Customer Uses Credit During Checkout
When credit payment is enabled:
✔ Customer sees available credit balance
✔ Can choose to apply credit during checkout
✔ Credit reduces payable amount
If credit exceeds order total:
Remaining balance stays in account.
4️⃣ Why Credit Is Powerful for Retention
Unlike vouchers:
Voucher = immediate discount
Credit = future purchase trigger
Credit:
✔ Increases repeat purchase probability
✔ Reduces refund loss
✔ Builds long-term customer value
✔ Encourages customers to return
5️⃣ Smart Credit Strategy Ideas
Instead of:
“RM20 off today”
Try:
“Receive RM20 credit for next purchase”
Effect:
✔ You secure today’s revenue
✔ You create tomorrow’s order