Below are practical campaign ideas you can implement using [PWP] and [FREESHIPPING] together with other Boxify tools.
1️⃣ PWP + Free Shipping Threshold Strategy
Goal:
Encourage customers to buy more regular-priced items before adding PWP items.
Setup:
- Main products: No tag
- PWP add-on products: Add
[PWP] - Free shipping threshold: RM100
How It Works:
Customer must spend RM100 on normal items to qualify for free shipping.
PWP items will not count towards the threshold.
Why This Works:
✔ Increases core product sales
✔ Prevents customers from abusing low-priced PWP to reach free shipping
✔ Protects margin
2️⃣ Free Shipping Hero Item Strategy
Goal:
Use one featured product to trigger free shipping for the whole order.
Setup:
- Add
[FREESHIPPING]to selected hero product - No need to adjust global shipping rule
How It Works:
If customer adds this item to cart, entire order becomes free shipping.
Best For:
✔ New product launch
✔ Overstock clearance
✔ Limited-time promotion
✔ High-margin item push
3️⃣ VIP Exclusive Free Shipping
Goal:
Reward VIP members with special free shipping items.
Setup:
- Create VIP tier
- Assign special keyword for VIP item
- Add
[FREESHIPPING]to that item
How It Works:
Only VIP customers are informed about this item.
When they order it, entire order gets free shipping.
Why This Works:
✔ Makes VIP tier meaningful
✔ Encourages VIP upgrade
✔ Creates perceived privilege
4️⃣ Flash Sale + Shipping Tag Combo
Goal:
Drive urgency.
Setup:
- Flash Sale product
- Add
[FREESHIPPING] - Time-limit the campaign
Why This Works:
✔ Double incentive (discount + free shipping)
✔ Higher conversion rate
✔ Strong live-selling push
🔹 5️⃣ Credit + PWP Strategy
Goal:
Encourage repeat purchase using store credit.
Setup:
- Customer uses credit
- Add
[PWP]items as optional add-on - Free shipping threshold still applies to normal items only
Why This Works:
✔ Encourages credit usage
✔ Maintains shipping rule integrity
✔ Increases average order value
📌 Strategic Comparison
| Tag | Best For | Effect on Shipping |
|---|---|---|
[PWP] | Add-on deals | Excluded from free shipping calculation |
[FREESHIPPING] | Featured promo items | Makes entire order free shipping |
When Should You Use Which?
Use [PWP] when:
- You want controlled add-on promotions
- You want to protect your shipping cost margin
Use [FREESHIPPING] when:
- You want strong conversion trigger
- You want to push a specific SKU
- You want simple campaign logic
Advanced Tip (Live Selling)
During live sessions:
✔ Announce “Add Item A for Free Shipping!”
✔ Combine with limited stock
✔ Use timer urgency
✔ Highlight the shipping savings clearly
Shipping savings often convert faster than percentage discount.