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FB Utility Messages allow merchants to send order updates to customers even outside Facebook’s 24-hour messaging window.

Before setting up, please ensure you understand how FB Utility Messages work.

👉 Refer to: How to use Facebook Utility Message in Boxify (Avoid the 24-hour rule limitation)

Step 1: Login to Boxify

Go to:
Setting → FB Utility Messages Templates

Step 2: Go to Message Template Editor

• Select the Message Type you want to configure.

Step 3: Fill in the Header

• You may name it according to your preference

Suggested examples:

• Order Payment Reminder
• Cart Payment Link

⚠ Avoid promotional wording.

Step 4: Fill in the Body Message

Edit the message template if necessary. Boxify provides a default template which you can customise.
Keep the message:

• Clear
• Transaction-focused
• Non-promotional

Example (Safe Version):

Your order {{orderNumber}} is ready.
Please proceed with payment using the link below.
If you need assistance, feel free to contact us.

Step 5: Enable Button URL (Important)

✔ Tick “Use Button URL (orderNumber)“

Why this is important:

Some customers may not be able to receive clickable links directly.
By enabling this option, they can click the button to access their cart and complete payment.

Step 6 : Wait for FB approval

Click Save and wait for Facebook approval before the message can be sent.

How the System Sends Messages

• Within 24 hours → Standard Message
• After 24 hours → FB Utility Message Template

Boxify will automatically switch to Utility Message when necessary.

Important Notes

• Each Message Type must be approved by Facebook before it can be used.
• Editing an existing template may require re-approval.
• Utility Messages should only contain transactional updates, not promotional content.

Quick Reminder

You can configure the following message types under FB Utility Messages:

• Cart & Payment Link
• Delivery Status
• Order Update
• Payment Confirmed
• Payment Receipt
• Payment Reminder
• Ready to Ship
• Shipped
• Shipped (Self-collect)
• Waitlist

Best Practices

When creating your Utility Message, ensure it is:

✔ Clear
✔ Short
✔ Transaction-related
✔ Free from promotional language

Remember:

A Utility Message is for transaction updates, not marketing.