How to Use Description Tags as Promotion Tools

Last modified: February 12, 2026
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(Shipping Calculation Tags: [PWP] & [FREESHIPPING])

In Boxify, you can add special tags inside a product’s Keyword Description to control how shipping fee is calculated.
These tags are commonly used as promotion tools such as “PWP” and “Free Shipping Campaign”.

This guide explains the two supported tags:

Where to Add These Tags

You can add these tags in the Keyword Description when creating or editing a keyword.

Path: Boxify → Keywords → Create/Edit keyword → Description field

Type the tag exactly as shown (including the brackets), for example: [PWP][FREESHIPPING] — Force free shipping for the whole order

[PWP] — Exclude item value from free shipping threshold

[PWP] in the Product’s Description

What It Does

Items with the tag [PWP] will be excluded from the free shipping calculation.

This is useful when you run “Purchase With Purchase (PWP)” deals and you don’t want PWP item value to help customers reach the free-shipping threshold.

How Shipping Is Calculated (Example)

Scenario (Shipping Rule):

  • Purchase up to RM100Free shipping
  • Purchase below RM100 → Shipping fee RM20

Example A
Customer buys [PWP] items total RM200
✅ System will still charge RM20 shipping fee.

Example B
Customer buys total RM150, where:

  • RM50 is [PWP] item
  • RM100 is non-[PWP] items

✅ System treats it as RM100 eligible amount (excluding the RM50 PWP), so the order qualifies for free shipping.

Best Use Cases

  • PWP add-on items (low price, add-on deal)
  • Free gift / special add-on that shouldn’t affect free-shipping threshold

[FREESHIPPING] in the Product’s Description

What It Does

If any one item in the order contains [FREESHIPPING], the whole order will be calculated as free shipping.

Best Use Cases

  • “Free Shipping Item” campaign (e.g., featured product)
  • VIP-only free shipping item
  • Limited-time free shipping promo for selected products

✅ Recommended Practices (Important)

1) Use tags consistently

  • Type exactly: [PWP] or [FREESHIPPING]
  • Avoid extra spaces inside brackets

2) Double-check your shipping rules

These tags affect shipping calculation based on your existing shipping fee rules.

3) Campaign clarity

If you use [FREESHIPPING], make sure your promo message clearly states:

  • which item triggers free shipping
  • any conditions (if any)

⚠ Notes / Common Mistakes

  • If you intended to run a PWP promo but used [FREESHIPPING], the entire order may become free shipping unexpectedly.
  • [PWP] does not automatically apply discounts— it only affects shipping calculation logic.
  • If your free shipping threshold changes, re-check whether your PWP items should still be excluded.
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