Marketing Messages — Feature Update

Last modified: February 12, 2026
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Feature Availability Notice

Facebook has updated its messaging policies and API permissions.

As a result, the Marketing Messages feature may no longer be available for new or existing pages, depending on platform eligibility and region.

This change is determined by Meta (Facebook) and is outside of Boxify’s control.

Overview

Marketing Messages allows a Facebook Page to send messages outside the standard messaging window for people who have given you permission to do so. 

Why Is This Happening?

Meta has revised its messaging policies to:

• Limit promotional broadcast messaging
• Reduce unsolicited marketing content
• Encourage paid advertising channels for promotions

Because of these platform updates, Marketing Message functionality may be restricted or removed.

What Can You Do Instead?

You may consider alternative methods:

✔ Use Comment Selling
✔ Encourage customers to initiate conversation
✔ Use Live sessions for engagement
✔ Utilize Voucher and VIP Tier tools
✔ Explore paid Sponsored Messages via Meta Ads

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