Advanced Campaign Combination Guide

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The most effective promotions combine multiple tools — shipping rules, vouchers, VIP tiers, and credit — so customers spend more while your margin stays protected.

Shipping + Voucher

This is the most common combination. Set it up carefully to avoid cutting into profit.

Safe setup example:

• Spend RM120 → free shipping
• RM20 off with minimum spend of RM150

Customers add more items to unlock free shipping, then add even more to unlock the voucher. Both thresholds push your Average Order Value (AOV) higher.

Caution

Avoid combining 20% off + free shipping + no minimum spend. This shrinks your margin quickly. Use it only for very short flash campaigns.

VIP + Voucher

Reward your best customers instead of discounting for everyone.

VIP exclusive voucher:

• Create bulk vouchers with maximum 1 use per customer and a short expiry date.
• Share only with VIP members.

This makes the VIP tier feel valuable and encourages other customers to upgrade.

VIP free shipping privilege:

• Tag a special VIP item with [FREESHIPPING], or offer VIP members a lower free-shipping threshold.

Customers feel they have earned a benefit. This builds loyalty without blanket discounts.

Credit + Voucher

Credit encourages repeat purchases. A voucher drives the purchase right now. Together they work as a conversion booster.

Conversion booster example:

1. Give the customer RM10 credit.
2. Offer a RM15 voucher with a minimum spend of RM120.
3. The customer uses credit plus voucher to complete the order.

Result: higher order value, credit is used, and the customer builds a repeat-buying habit.

Controlled discount model:

Instead of one RM20 voucher, give RM10 credit and a RM10 voucher with a minimum spend. This spreads your discount cost across two transactions.

Shipping + Credit

Instead of always offering free shipping, give the customer credit equal to the shipping cost and let them decide how to use it.

Customers feel they “own” the credit. This often converts better than free shipping because the credit feels like cash in their account.

Tiered Campaign (Advanced)

Stack multiple reward levels so customers keep spending more.

Example:

• Spend RM80 → RM10 voucher
• Spend RM120 → free shipping
• Spend RM200 → VIP double points

Each level increases basket size, engagement, and perceived value.

Flash Campaign Model

Duration: 24–48 hours maximum.

Combine:

• Fixed-amount voucher
• Free shipping
• Limited usage cap
• Short expiry

Caution

Use flash campaigns sparingly. Running them long-term will train customers to wait for flash sales instead of buying at full price.

Profit Protection Checklist

Before launching any combination campaign, work through this checklist:

1. Calculate your margin after the voucher discount.
2. Add your shipping cost to the calculation.
3. Factor in payment processing fees.
4. Run a simulated checkout to verify the numbers.
5. Confirm the minimum spend logic works correctly.
6. Set a usage limit to cap total discount exposure.

Caution

Never launch a combination campaign without running this simulation first.

Campaign Design Framework

Ask these four questions before you build any campaign:

1. What is the main objective — increase AOV, clear stock, or reward loyalty?
2. What is your margin safety level?
3. Which tool protects profit best in this situation?
4. How long should the campaign run?

Quick Reference: Objective to Combination

Objective	Recommended Combination
Increase AOV	Threshold shipping + RM voucher
Reward loyalty	VIP voucher + credit
Clear stock	Fixed RM voucher + short expiry
Launch product	% voucher + limited free shipping
Boost repeat purchase	Credit + small voucher

Campaigns Built on Shipping Tags

Use [PWP] and [FREESHIPPING] tags together with other Boxify tools to run promotions that increase order value and protect your shipping costs.

PWP + Free Shipping Threshold

Goal: Get customers to buy more regular-priced items before they can add a PWP (purchase-with-purchase) add-on.

Setup:

• Main products: no tag
• PWP add-on products: add [PWP]
• Set free shipping threshold at RM100

How it works: Customers must spend RM100 on normal items to qualify for free shipping. PWP items do not count toward the threshold.

Why it works: Core product sales go up, customers cannot use cheap PWP items to unlock free shipping, and your margin is protected.

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Free Shipping Hero Item

Goal: Use one featured product to unlock free shipping for the entire order.

Setup:

• Add [FREESHIPPING] to one selected hero product.
• No changes needed to your global shipping rule.

How it works: When a customer adds this item to their cart, the whole order becomes free shipping.

Best for:

• New product launches
• Overstock clearance
• Limited-time promotions
• High-margin item pushes

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VIP Exclusive Free Shipping

Goal: Give VIP members a free shipping benefit that regular customers do not have.

Setup:

1. Create a VIP tier in Boxify.
2. Create a special VIP item with its own keyword.
3. Add [FREESHIPPING] to that item.
4. Share the keyword only with VIP customers.

How it works: Only VIP customers know about this item. When they order it, the whole order gets free shipping.

Why it works: The VIP tier feels meaningful, customers are motivated to upgrade, and the benefit feels exclusive.

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Flash Sale + Shipping Tag

Goal: Drive urgency with a double incentive.

Setup:

1. Create a flash sale product with a discounted price.
2. Add [FREESHIPPING] to that product.
3. Set a clear time limit for the campaign.

Why it works: Customers get both a discount and free shipping at the same time. This combination creates a strong push during live-selling sessions.

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Credit + PWP

Goal: Encourage repeat purchases using store credit alongside an optional add-on.

Setup:

• Issue store credit to the customer.
• Add [PWP] to optional add-on items.
• Keep your free shipping threshold applying to normal items only.

Why it works: Credit brings the customer back, the PWP item increases order value, and your shipping rule stays intact.

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Tag Comparison

Tag	Best For	Effect on Shipping
[PWP]	Controlled add-on deals	Excluded from free shipping calculation
[FREESHIPPING]	Featured promo items	Makes the entire order free shipping

When to Use Each Tag

Use [PWP] when:

• You want controlled add-on promotions
• You want to protect your shipping cost margin

Use [FREESHIPPING] when:

• You want a strong conversion trigger
• You want to push a specific product
• You want simple campaign logic with no minimum spend

Live-Selling Tip

Tip

During live sessions, shipping savings often convert faster than percentage discounts. Announce clearly: “Add Item A for free shipping on your whole order!” Combine with limited stock to add urgency, use a countdown timer, and show the exact dollar amount customers save on shipping.

See also:

• Credit — Overview & How It Works
• How to Use Description Tags as Promotion Tools