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Credit — Overview & How It Works

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Store credit lets you assign a balance to a customer that they can spend on future orders — making it one of the simplest tools for keeping customers coming back.

Credit helps you:

  • Encourage repeat purchases
  • Retain existing customers
  • Reward loyalty
  • Handle compensation without refunding cash
  • Reduce refund friction

Instead of giving an immediate discount, give RM10 credit for the customer’s next purchase. The customer returns to spend it, and you secure a second order.

When something goes wrong — a late shipment, a minor defect, or a service issue — issue credit instead of a cash refund. You maintain revenue and preserve the customer relationship.

Example: “Spend RM150 today and receive RM15 store credit.”

The customer gets a reward and you create a reason for them to return.

Instead of offering free shipping, give credit equal to the shipping cost. Customers feel they “own” the credit, which often converts better than a free shipping offer.

Credit is stored per customer. Each customer has their own individual balance. Credit is not transferable between accounts.

Credit does not expire automatically. By default, credit stays in the customer’s account until they use it. You control when credit is issued and can manually adjust balances.

Credit is used as payment at checkout. When you have credit payment enabled, customers see their available balance and can choose to apply it. Credit works like an internal store balance and reduces the amount the customer needs to pay.

If credit exceeds the order total, the remaining balance stays in the customer’s account.

VoucherCredit
Requires a codeYesNo
Has an expiryUsuallyNo (unless manually removed)
How it worksCampaign-based discountStored balance
UsageApplies to one orderCan be used partially across orders

Credit behaves like stored value. A voucher is a one-time discount.

A voucher gives an immediate discount and is done. Credit creates a reason for the customer to come back.

Instead of: “RM20 off today”

Try: “Receive RM20 credit for your next purchase”

You secure today’s revenue and create tomorrow’s order at the same time.

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