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How to Create Product Variants

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Variants are the individual options customers pick when buying a product — for example, “Red”, “Blue”, or “Size L”. Create each option as its own variant, then group them using Selections.

Variants overview

ProductSelectionVariants
T-shirtColorRed, Blue
T-shirtSizeS, M, L, XL
  1. Go to WebstoreVariants.
  2. Click + Create Variant.
  3. Enter the Variant Name (for example, “Red” or “Size L”).
  4. Optionally add a Description — this text appears in the webstore.
  5. Click Save.

Repeat these steps for each individual option. Create “Red”, “Blue”, and “Black” as three separate variants before grouping them under a “Color” selection.

Creating a size variant

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