How to Use Description Tags as Promotion Tools

Add special tags to a product’s keyword description to control how shipping fees are calculated during promotions.

Boxify supports three tags: [PWP], [FREESHIPPING], and [PO].

Where to add these tags

Add the tag in the Description field when creating or editing a keyword.

Path: Keywords › Create or edit a keyword › Description field

Type the tag including the square brackets. For example: [PWP]

The tag can go anywhere in the description — beginning, middle, or end — and capitalisation does not matter. [pwp] works the same as [PWP].

[PWP] — Exclude an item from the free shipping threshold

What it does

Items tagged [PWP] are excluded from the free shipping calculation. This is useful for Purchase With Purchase (PWP) deals — add-on items sold at a low price — where you don’t want the add-on value to help customers reach the free shipping threshold.

PWP (Purchase With Purchase) means a customer buys a main item and gets the option to add a discounted item.

Example

Shipping rule: orders totalling RM100 or more get free shipping. Orders below RM100 pay RM20 shipping.

Example A — Customer buys RM200 worth of [PWP] items only. Result: system charges RM20 shipping, because the entire order is excluded.

Example B — Customer buys RM150 total: RM50 is a [PWP] item and RM100 is a regular item. Result: system counts only RM100 (the non-PWP amount), so the order qualifies for free shipping.

Best uses

PWP add-on items
Free gifts or special add-ons that should not affect the free shipping threshold

[FREESHIPPING] — Force free shipping on the whole order

What it does

If any item in the order contains the [FREESHIPPING] tag, the entire order ships for free.

Best uses

Featured product free shipping campaigns
VIP-only free shipping items
Limited-time free shipping promotions on selected products

[PO] — Exclude a preorder item from shipping entirely

[PO] removes the item from both the order value and the weight calculation, so a preorder item does not affect shipping at all until stock arrives.

See Manage Preorders with Prefix Tags for the full preorder workflow.

Recommended practices

Do not add extra spaces inside the brackets — write [PWP], not [ PWP ].
Check your shipping rules before running a campaign. These tags work based on your existing shipping fee settings.
If you use [FREESHIPPING], state clearly in your promotion which item triggers free shipping and whether any conditions apply.