Voucher Campaign Strategy Guide

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This guide helps you choose the right voucher type and settings so your discount campaigns increase sales without reducing profit.

Step 1 — Choose the Right Discount Type

There are two types of discount:

Percentage discount (%) — the discount amount grows with the order value.
Fixed amount discount (RM) — the discount is always the same amount.

When to Use Percentage Discount

Best for:

High-priced items
Large basket sizes
Encouraging customers to spend more

Example:

10% off RM200 = RM20
10% off RM500 = RM50

Customers who spend more receive a larger benefit.

Risk: On high-value orders, the discount amount can become very large. Always check your profit before running a high-percentage discount on expensive items.

When to Use Fixed Amount Discount

Best for:

Controlled-cost campaigns
New customer acquisition
Clearance sales
Entry-level incentives

Example: RM10 off always equals RM10 — you know your maximum exposure before you launch.

Fixed discount is the safer choice when:

Your margin is tight
Shipping cost is high
You want predictable campaign costs

Step 2 — Decide Whether to Set a Minimum Purchase

A minimum purchase requirement raises average order value.

No Minimum Purchase

Use when:

Clearing stock
Rewarding VIP customers
Compensating a customer for an issue

Risk: May reduce margin on small orders.

With Minimum Purchase

Use when:

You want larger cart sizes
You want to protect margin
You want to limit discount exposure

Example: RM20 off with a minimum spend of RM150 encourages customers to add more items.

Step 3 — Understand the Shipping Interaction

How your voucher interacts with shipping fees has a significant effect on profit.

Safe combination:

Discount applies before shipping is added.
Free shipping threshold is set higher than the voucher minimum.
Avoid combining a high percentage discount with free shipping.

Aggressive combination:

Discount applies after shipping is added.
Combined with free shipping.
Use only for short flash campaigns, and monitor carefully.

Step 4 — Control How Many Times the Voucher Can Be Used

Public campaign:

Max Usage: Limited
Max Usage Per Customer: 1

This prevents abuse and spreads the discount across more customers.

VIP loyalty campaign:

Max Usage: Higher
Max Usage Per Customer: 2–3

This rewards repeat buyers and encourages return purchases.

Step 5 — Campaign Types and Recommended Settings

Flash Sale

Discount type: Fixed RM
Minimum purchase: Optional
Usage: Limited
Expiry: Short (1–3 days)
Goal: Fast conversion

New Product Launch

Discount type: Percentage
Minimum purchase: None
Usage: Limited
Combine with: Free shipping on the hero item
Goal: Early traction

Clearance Campaign

Discount type: Fixed RM
Minimum purchase: Moderate
Usage: Limited
Shipping: Protect margin
Goal: Move inventory

VIP Exclusive

Discount type: Fixed RM or percentage
Minimum purchase: Optional
Use bulk unique codes for high control
Goal: Build loyalty

Step 6 — Protect Your Profit Before Launching

Before creating a voucher, calculate:

Your product margin.
Your shipping cost.
Your payment processing fee.
Your average order value.

Ask yourself: Will this voucher cause customers to spend enough extra to offset the discount?