How to Set Up FB Utility Message in Boxify

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This guide shows you how to set up Facebook Utility Message templates in Boxify. These templates let you send order updates to customers even after Facebook’s 24-hour messaging window has closed.

Before you start

Read How to Use Facebook Utility Message in Boxify (Avoid the 24-Hour Rule Limitation) to understand what Utility Messages are and what they can contain.

Step 1: Open the template editor

Go to Setting › FB Utility Messages Templates.

FB Utility Messages Templates screen in Boxify settings

Step 2: Select a message type

Click the Message Type you want to configure.

You can configure these message types:

Cart & Payment Link
Delivery Status
Order Update
Payment Confirmed
Payment Receipt
Payment Reminder
Ready to Ship
Shipped
Shipped (Self-collect)
Waitlist

Step 3: Fill in the header

Type a name for this template in the Header field.

Suggested names:

Order Payment Reminder
Cart Payment Link

Step 4: Fill in the body message

Edit the message body as needed. Boxify provides a default template you can customise.

Keep your message:

Short and clear
Focused on the transaction
Free from promotional language

Safe example:

Your order {{orderNumber}} is ready. Please proceed with payment using the link below. If you need assistance, feel free to contact us.

Step 5: Enable the button URL

Tick Use Button URL (orderNumber).

This is important. Some customers cannot receive clickable links directly in a message. Enabling this option adds a button they can tap to open their cart and complete payment.

Use Button URL option in the template editor

Step 6: Save and wait for Facebook approval

Click Save.
Wait for Facebook to approve the template before it can be sent.

How Boxify chooses which message to send

Timing	Message sent
Within 24 hours of customer’s last message	Standard message
After 24 hours	Approved Utility Message template