How to Combine Shipping Tags with Other Tools

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Use [PWP] and [FREESHIPPING] tags together with other Boxify tools to run promotions that increase order value and protect your shipping costs.

PWP + Free Shipping Threshold

Goal: Get customers to buy more regular-priced items before they can add a PWP (purchase-with-purchase) add-on.

Setup:

• Main products: no tag
• PWP add-on products: add [PWP]
• Set free shipping threshold at RM100

How it works: Customers must spend RM100 on normal items to qualify for free shipping. PWP items do not count toward the threshold.

Why it works: Core product sales go up, customers cannot use cheap PWP items to unlock free shipping, and your margin is protected.

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Free Shipping Hero Item

Goal: Use one featured product to unlock free shipping for the entire order.

Setup:

• Add [FREESHIPPING] to one selected hero product.
• No changes needed to your global shipping rule.

How it works: When a customer adds this item to their cart, the whole order becomes free shipping.

Best for:

• New product launches
• Overstock clearance
• Limited-time promotions
• High-margin item pushes

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VIP Exclusive Free Shipping

Goal: Give VIP members a free shipping benefit that regular customers do not have.

Setup:

1. Create a VIP tier in Boxify.
2. Create a special VIP item with its own keyword.
3. Add [FREESHIPPING] to that item.
4. Share the keyword only with VIP customers.

How it works: Only VIP customers know about this item. When they order it, the whole order gets free shipping.

Why it works: The VIP tier feels meaningful, customers are motivated to upgrade, and the benefit feels exclusive.

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Flash Sale + Shipping Tag

Goal: Drive urgency with a double incentive.

Setup:

1. Create a flash sale product with a discounted price.
2. Add [FREESHIPPING] to that product.
3. Set a clear time limit for the campaign.

Why it works: Customers get both a discount and free shipping at the same time. This combination creates a strong push during live-selling sessions.

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Credit + PWP

Goal: Encourage repeat purchases using store credit alongside an optional add-on.

Setup:

• Issue store credit to the customer.
• Add [PWP] to optional add-on items.
• Keep your free shipping threshold applying to normal items only.

Why it works: Credit brings the customer back, the PWP item increases order value, and your shipping rule stays intact.

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Tag Comparison

Tag	Best For	Effect on Shipping
[PWP]	Controlled add-on deals	Excluded from free shipping calculation
[FREESHIPPING]	Featured promo items	Makes the entire order free shipping

When to Use Each Tag

Use [PWP] when:

• You want controlled add-on promotions
• You want to protect your shipping cost margin

Use [FREESHIPPING] when:

• You want a strong conversion trigger
• You want to push a specific product
• You want simple campaign logic with no minimum spend

Live-Selling Tip

Tip

During live sessions, shipping savings often convert faster than percentage discounts. Announce clearly: “Add Item A for free shipping on your whole order!” Combine with limited stock to add urgency, use a countdown timer, and show the exact dollar amount customers save on shipping.

See also:

• How to Use Description Tags as Promotion Tools
• Advanced Campaign Combination Guide
• Credit — Overview & How It Works